NOYB

NOYB (None of Your Business) is a privacy-focused NGO founded by Austrian lawyer Max Schrems in 2017. The organization specializes in enforcing European data protection rights, particularly through strategic GDPR complaints and litigation. NOYB gained international prominence by challenging transatlantic data transfer agreements, most notably invalidating the Privacy Shield framework (2015) and later the Schrems II decision (2020) that restricted Standard Contractual Clauses. The organization operates as a not-for-profit entity headquartered in Vienna and has become a leading force in holding tech companies and governments accountable to EU privacy law, filing high-impact complaints against major platforms and data processors.